Funds generated by the tourism assessment are used to enhance the guest experience, educate and attract visitors in off-peak seasons through destination marketing. These efforts help to increase visitation and generate millions of dollars for the town budget. These funds are used towards housing, parks, trails, facilities & programs that benefit residents as well as visitors.
Increased visitation during need times sustains a healthy economy in Mammoth Lakes, which relies on tourism as its main source of income, and continues to allow the town to improve streets, parks, trails and public safety measures for all to enjoy. Note that these funds provide a stable source of funding for Mammoth Lakes’ tourism marketing that Cannot be accessed, or controlled, by the town government for any reason. The use of funds is regulated at a state level and requires Mammoth Lakes Tourism to provide information about the return on investment of these funds to local stakeholders annually.
The budget for each year of the TBID’s five-year operation is anticipated to be approximately $6,668,250 and is expected to fluctuate based on business levels each year.
Learn more about the Mammoth Lakes TBID in the Mammoth Lakes Tourism Business Improvement District Management Plan – this is the governing document behind the development, management and oversight of the business assessment. The plan contains information on the District boundaries, what business are included, what rate each segment pays, who collects the funds, who oversee the marketing efforts and how Mammoth Lakes Tourism anticipates using those funds.